How to improve website SEO For improving website SEO (Search Engine Optimization), it is essential for any website to find organic traffic, increase their online growth & visibility, and rank higher on search engines like Google, Yahoo, DuckDuckGo, Safari, and more. For good SEO, you should help your site appear when people search for the products or services you offer — without needing to pay for ads. It helps both users and crawlers to understand the best content that is user-friendly for showing that website on Google with the best content. With the help of SEO and good content, we can make our website rank. Below, there are some points related to how to do SEO. With the help of “Keyword research, On-page SEO, Off-page SEO, Technical SEO, good content, and by updating content,” it helps users to get good ranking on Google. One should always write different and unique content for ranking, which is not possible with the same/plagiarised content. Google doesn’t rank the websites which have plagiarised content like other websites. Always there should be uniqueness in the website’s content.   1. KEYWORD RESEARCH A keyword is a word or phrase that users type into search engines like Google to find information, products, or services. By understanding what keywords people use to search for specific topics, businesses can optimize their content to attract the right audience and drive traffic to their websites.                TYPES            DEFINATION SEED A seed keyword is a basic, broad term that represents the main topic of your website, product, or content. It’s the starting point for keyword research and helps generate more specific, related keywords. LONG TAIL Long-tail keywords are specific keyword phrases that usually have lower search volume but higher intent. They can be short or long in word count — what matters is that they clearly show what the user wants. SHORT TAIL Short-tail keywords are broad keyword terms that usually have high search volume but unclear intent. They are often general in nature, and while they may be short or long in word count, what defines them is that they don’t clearly show what the user is looking for. BRANDED Branded keywords are keywords that include the name of a specific brand, product, or service. These keywords indicate that the user already knows about the brand and is searching for it directly UNBRANDED Non-branded keywords are search terms that do NOT mention any specific brand name, product name, or service name. These keywords are more generic and are often used by people who are exploring options, doing research, or not yet loyal to any particular brand. PRIMARY The main topic of a page; the single keyword you optimize a page for.It’s the most important keyword that represents what the content is about and what you want it to rank for in search engines. SECONDARY These keywords support the main topic and help capture related search queries, improving your page’s chances of ranking for multiple terms. INFORMATIONAL This means the person searching is looking to learn something, not buy, sign up, or take action — just to gain knowledge or understand a topic better. COMMERCIAL This type of search intent indicates that the user is in the consideration phase of their buyer journey. They’re actively looking for specific products but need additional information to help them make a more informed decision. TRANSACTIONAL This type of search intent indicates that the user is in the final stage of their decision-making process and is ready to make a purchase. They know what they want, and they’re searching for the most convenient or best deal to complete their transaction. NAVIGATIONAL When someone has navigational intent, they’re looking for a specific website or brand. They know exactly where they want to go, but instead of typing the URL directly into the browser, they use a search engine to find the site. 2. ON-PAGE SEO On-page SEO (also called on-site SEO) means improving the content and structure of a webpage so that it ranks higher on search engines. It helps both search engines and users understand your page better, which can lead to more free (organic) traffic. The strategies and techniques that can be applied directly within the content and structure of a website to improve its ranking on search engine results pages (SERPs). TITLE TAGS: The title tag can impact whether users click on your page. It is an on-page SEO factor. There is only one title tag on a page. It also helps crawlers and users to find the relevant content. The title should be in 50–60 characters. META DESCRIPTION: Write short, catchy summaries (160 characters max) that encourage clicks, which are relevant to the title of the niche of your blog. HEADINGS: Header tags are essential on a page. Each page must have one H1 tag; you can’t have two H1s on one page. You can use multiple H2 to H6 subheadings on one page. By using headings, we can beautify and simplify the intent of the content; it makes user reading easy. LINKING: We provide links to our website so that the user can find the information about the content they want to study and learn about. We should put links relevant to the content, which help to engage and connect users. There are 3 types of links in SEO: Internal link External link Back links INTERNAL LINKING – Internal links are hyperlinks that lead users to other pages on the same website. Now, for example, click on the link https://digiaggarwal.com/ — this link will take you to Digi Aggarwal’s homepage. This type of link is called an internal link. EXTERNAL LINKING – An external link, also known as an outbound link, is a hyperlink on a website that points to a different domain and provides additional value and resources. When a link moves to another website, it is an external link. For example, click on the link https://en.wikipedia.org/wiki/Search_engine_optimization — this link will take you to Wikipedia, which is not part